You can count on our 40 plus years of expertise to help you exceed your fundraising goals
Zachry Associates has made a very substantial difference in our fundraising, and it’s all been through their creative ideas. They developed a new approach for our annual Archbishop’s Appeal that centers on fully personalized letter packages and greater segmentation. Those ideas have led to greater donor participation and a record amount of funds raised to help the outreach efforts of the Archdiocese of San Antonio.
Lucy Herrera, Director
Office of Archbishop’s Appeal and Grants
Archdiocese of San Antonio
We’ve been working with Zachry Associates for 30 years and have seen our results improve tremendously over that time. We have more donors and bigger gifts. Zachry Associates is never short on ideas and they never stop trying to improve results. In addition, I consider them my friends.
President and CEO
The Christian Chronicle
Wouldn’t the best gift be to ask for alumni to support their specific school (within the university) and give to scholarships? We thought so—until we asked Zachry Associates to survey donors and non donors alike. Zachry Associates’ survey showed us how to approach our alumni, and we’ve been doing great ever since.
Annual Giving Programs
Texas Tech University
Zachry Associates has been doing an outstanding job of telling our story for almost 30 years. They know how to approach our patients and tell their stories in an effective and caring way that makes everyone appreciate their work. Both our patients and donors benefit from Zachry Associates.
President and CEO
West Texas Rehabilitation Center
For more than 40 years, Zachry Associates has conducted direct mail and annual fund campaigns for national and regional clients, raising millions of dollars through the mail for our clients. Our experience takes the guesswork out of what works and what doesn’t work in direct mail. Our programs are developed “in house,” and we oversee each step of the mailing process to insure that our appeals mail on time and on budget and save our clients valuable staff time.
Zachry Associates also provides consulting to nonprofit organizations for major donor capital campaigns, phone campaigns, telethons and development audits. With our company’s in-house research capabilities, Zachry Associates conducts in-depth donor and non-donor customized research surveys and focus group meetings to help our clients better understand the interests and motivations of their clients.
A direct mail appeal with 113% return and more than $265,000 raised from a major donor segment of 135 donors who made 153 gifts for a regional religious client.
Added 1,000 new donors for a social welfare client with an average gift of $98.33 for each of the last three years from an unbeatable donor acquisition control package. The campaign produced another 3,000 new donors with more than $300,000 in new revenue. These new prospects were generated using a highly sophisticated computer data program that matches the best characteristics of donors with the rental names of prospects with similar demographic profiles.
An overall combined five-year 39% response rate from a large donor segment of a university-related client.
Cost of only $.03 to raise a dollar in an annual fund campaign that raised $2 million.
The mailing consisted of an initial letter and two follow-up letters to a list of targeted donors and non-donor prospects.
More than $660,000 raised from two direct mail efforts for a university client using a unique donor premium that resulted in 2,334 gifts from alumni with an average gift of $282.78.
A planned giving mailing for a health care-related client generated responses from almost 350 donors and uncovered 15 new will and trust notifications.