Welcome to Zachry Associates Research. We invite you to explore these pages for a few minutes, and you’ll discover who we are, what we can do, and, more importantly, why we’re good at what we do. You’ll see that we serve a wide variety of clients from local banks, hospitals and small businesses to global companies.
You’ll also see that we are experts in measuring customer satisfaction in the B-to-B environment. If you’re using online technology to measure customer satisfaction, it’s likely that the data you’ve collected are seriously flawed and can easily steer you in the wrong direction.
Our methodologies are different because we measure a representative sample of ALL of a client’s customers – the ones that had great experiences, average experiences, and even lousy experiences. And our clients love it.
- H. Jeff Warr, Jr., Ph.D
A snap shot of ZA Research
- A company with 30+ years delivering results
- Average tenure of our employees: 12 years
- Work with businesses small and global
- No “cookie-cutter” research; we custom design the methodology to fit the client
- Specialize in delivering sophisticated data analysis and robust responses from individual customers
- We deliver an accurate picture of all your customers – the unhappy ones and the ones who love you
- We deliver understandable results and make actionable recommendations
- We track changes to your market over time
To get in touch with the ZA research department, please click here for contact information.